About Alix
The human
behind the practice
Always a guide. Never a guru.
The experience behind the work
High stakes. Deep practice. A human way forward.
Before founding State Strategy, I spent 25 years in global talent and brand partnerships, including as an agent at William Morris Endeavor. I negotiated more than $100 million in deals across entertainment, consumer brands, and international markets. I know fast-moving rooms, consequential decisions, and what it takes to stay clear when the stakes are real.
That experience is one half of the work. The other is years of disciplined practice and training in breathwork, somatic facilitation, clinical hypnotherapy, and Reiki. I have studied how the nervous system, subconscious patterns, and embodied state shape the way people lead, perform, and live.
State Strategy brings those worlds together. This is not theory delivered from outside the arena. It is practical guidance from someone who understands the pressure, has trained in the tools, and has lived the shift from pushing through every signal to leading with greater range, agency, and presence.
A breathwork class was the entry point: the first experience that showed me how directly changing the body could change the mind, the moment and what felt possible next.
State Strategy
Breath was the entry point. State is the work.
The deeper I went into state and subconscious work, the more I wanted a fuller set of tools.
Breath opens the door. Hypnotherapy allows us to work directly with subconscious patterns. Somatic practice helps the body learn new patterns. Functional breathing carries the work into the boardroom, the arena, and the moments that matter: your decisions, your recovery, and your performance.
State Strategy grew from that integration. It exists for people who feel the same tension I felt: high performers who do not want to choose between success and self-connection, rigor and magic, science and meaning.
The power is already yours. This work helps you access it.
The training
I don't just teach the practice. I live it.
State is not something we master once and move on from. I train mine every day, continue learning from skilled teachers, and keep deepening my understanding of the nervous system, the subconscious mind, and the conditions that support lasting change.
The invitation is not to arrive at a perfected version of yourself. It is to know how to return to the practice, especially when life gets demanding.
Today, I am a
- Certified Level 2 Breathwork & Somatic Facilitator
- IACT Licensed Hypnotherapist
- Usui Reiki Master
Teachers and trainings
- Jamie Janko | Rewild Breathwork
- Tim Morrison | Spiritus Breathwork
- Grace Smith | Clinical Hypnosis
- Cacao Love | Cacao Ceremony and Facilitation
- Farrah Siddiq | Usui Reiki Master Certification
Outside the practice
Surf, travel, curiosity, and a very good cocktail.
You'll find me surfing Venice Beach, scheming travel plans, nerding out about crypto, and hunting down the perfect cocktail.
I bring all of me to this work: the business background, the intuition, the discipline, the joy, the lived experience, and the belief that meaningful change does not need to be performative to be powerful.
Read client experiencesBegin here
Ready to train your state?
A complimentary clarity call gives us time to talk through your goals, answer your questions, and identify the right starting point.
Book a Clarity CallAlix Gucovsky is a certified hypnotherapist, not a licensed physician, psychologist, or therapist. Hypnotherapy is for self-improvement and is not a substitute for medical or mental health care. Results vary from person to person. If you have a medical or mental health condition, please work with a licensed healthcare provider.